BRANDING

Imperial Pavilion is a modern tea shop inspired by Chinese heritage, reimagined through a bold and contemporary lens. Drawing from cultural symbols such as jade, rabbits, and Dunhuang art, the brand blends tradition with playful visuals, expressive color palettes, and clean typography. From packaging to spatial experience, every detail reflects a balance of history and modernity, designed to engage a new generation of tea lovers seeking culture, creativity, and a sense of connection in everyday rituals.